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Re: invstruct post# 101370

Tuesday, 10/18/2016 1:27:39 PM

Tuesday, October 18, 2016 1:27:39 PM

Post# of 120628
All info can be gleaned from SEC filings, in particular their 10Q's and 10K's.

Look at year over year and quarterly vs. same quarter in previous years for a comparison, to see the steep revenue declines.

All the rest involves more intuitive things like knwing that PHOt is not marketing their products/services well. They don't seem to be spending money on things like attending relevant trade shows and events that could help them market and gain name recognition.

One last area is their problems with customer reviews. Can't quantify that, other than to point out that they have some serious problems here.

One last thing involves their cash-poor condition, not having enough money to pay their bills. This also affects their ability to expand, as they hardly have enough cash from dilutive financing to pay their current obligations, let alone do any effort to expand or make acquisitions.

PHOT often trades on temporary excitement in the sector, disregarding PHOT's serious financial problems.
One just has to remember that, in any twitter or other stock promotion, a poorly-performing and serial-diluting stock often falls on its own. Falling in love with a stock and not selling when one reaches their target gain can result in big losses after the buyers are done and the company continues its business model of dilution and losses since inception.
Congrats to anyone that is able to make money trading this.