Sub-Urban Brands, Inc. (SUUB)

[wrongjoe]

I've been keeping an eye on this stock for a couple of months. I like the legitimacy the celeb endorsments bring. So far, though, all I see of the WHITEBOY line is regular t-shirts and jumpers with branded images emblazoned on them. I don't want to invest in a t-shirt company. They'll need to be a little more original than that if they truly want to make an impact.

I'll be interested in seeing what their Mash Culture Lab line brings out. If it truly is a wide range of clothing in the styles of different and combined decades, then I think that could be really huge. That's where the money is going to be, I think. The WHITEBOY line just looks like a brand name and not much else.

They certainly know how to promote, even if a majority of the press releases are fluff (investor fact sheet??).

I'll continue to watch, especially once they start showing off the new designs. Once I get a better sense of what they are selling, I might get in.