Tuesday, October 18, 2016 9:06:39 AM
Yahoo buys Jim Heckman’s online ad startup 5to1.com
by John Cook on May 18, 2011 at 2:08 pm
5to1.com, an online advertising startup led by Seattle entrepreneur and former Fox Interactive media exec Jim Heckman, has been acquired by Yahoo in a deal of undisclosed size.
“We’re thrilled for our media partners that Yahoo! is backing our platform and the alliance,” said Heckman in a press release. “The 5to1 team is looking forward to joining Yahoo! at the close of the transaction and being part of its global reach.”
5to1.com describes itself as “a publisher-controlled, online advertising alliance.” The company completed a reverse merger last fall, and raised $6.5 million in financing from some big names in technology and media.
Backers of the company include Fuse Capital; Jonathan Miller; former CBS digital head Quincy Smith; digital music pioneer Fred Davis; former MTV exec Jason Hirschhorn; former Tribune President of Broadcasting Ed Wilson; founding CEO of ESPN.com Mike Slade; and Casey Wasserman, CEO of WMG.
Heckman previously founded online sports sites Rivals.com and Scout.com, the latter of which was sold to Fox in 2005. Rivals.com — which raised $70 million in venture capital and hit the wall during the dot-com bust — eventually sold to Yahoo in 2007 for a reported purchase price of $100 million. That deal came well after Heckman had left to create Scout.com (founded in 2001), a competitive site to Rivals.com.
Kara Swisher at All Things D reported earlier this month that 5to1.com was being purchased by Yahoo for about $25 million
http://www.geekwire.com/2011/yahoo-buys-jim-heckmans-online-ad-startup-5to1com/
Recent AREN News
- The Arena Group More Than Doubles Video Revenue and Drives Audience Engagement with Online Video Platform EX.CO • PR Newswire (US) • 05/09/2024 12:00:00 PM
- SURFER Announces Partnership With 2024 Big Wave Challenge • Business Wire • 04/29/2024 02:54:00 PM
- SURFER Announces New Editor-in-Chief, Special Edition Print Magazine • Business Wire • 04/23/2024 11:00:00 AM
- The Arena Group Appoints Sara Silverstein as Chief Executive Officer • Business Wire • 04/22/2024 11:00:00 AM
- The Arena Group to Host Investor Update Call on Tuesday April 9 • Business Wire • 04/03/2024 12:00:00 PM
- Manoj Bhargava Invests $12 Million More in The Arena Group • Business Wire • 02/14/2024 11:25:00 PM
- The Arena Group Announces Workforce Reductions in Strategic Move to Transform the Business Model • Business Wire • 01/18/2024 06:30:00 PM
- The Arena Group Announces Termination Of CEO Ross Levinsohn, Appoints Manoj Bhargava As Interim CEO • Business Wire • 12/11/2023 09:30:00 PM
- Deion “Coach Prime” Sanders Named 2023 Sports Illustrated Sportsperson of the Year • Business Wire • 11/30/2023 02:00:00 PM
- The Arena Group Reports Third Quarter 2023 Financial Results; Advances Bridge Media Acquisition • Business Wire • 11/14/2023 09:06:00 PM
- The Arena Group to Host Third Quarter 2023 Financial Results Conference Call on Tuesday, November 14 • Business Wire • 11/08/2023 02:14:00 PM
- The Arena Group Signs Definitive Agreement to Combine with Bridge Media Networks • Business Wire • 11/06/2023 01:00:00 PM
- The Arena Group Names Katie Kulik as Chief Revenue Officer to Drive Growth and Innovation • Business Wire • 11/02/2023 02:27:00 PM
- POWDER Magazine Returns With Special Print Edition; 2023-24 Photo Annual Issue Now Available • Business Wire • 10/16/2023 08:05:00 PM
- Jimmy Butler Guest Edits Sports Illustrated NBA Preview • Business Wire • 10/11/2023 02:08:00 PM
- TheStreet and Roundtable Media Partner to Launch New Crypto Channel, Expert Network • Business Wire • 10/05/2023 01:00:00 PM
- The Arena Group Launches ‘Arena Creator Network:’ A Creator-Led Cultural Content Hub Powered by Iconic Brands for Unmatched Social Branded Opportunities • Business Wire • 09/07/2023 06:05:00 PM
- The Arena Group to Participate in Lake Street Capital Markets’ Annual Best Ideas Growth Conference on September 14 • Business Wire • 09/06/2023 12:00:00 PM
- The Arena Group Names Grady Tripp as Senior Vice President of People • Business Wire • 08/18/2023 08:00:00 PM
- The Arena Group Signs Binding LOI to Combine with Bridge Media Networks, Creating Diversified Media Leader • Business Wire • 08/14/2023 08:15:00 PM
- The Arena Group Reports Second Quarter 2023 Financial Results; Announces Strategic Expansion and a Three-Year Extension of its Debt Facility • Business Wire • 08/14/2023 08:06:00 PM
- The Arena Group to Host Second Quarter 2023 Financial Results Conference Call on Monday, August 14 • Business Wire • 08/08/2023 10:00:00 PM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 08/07/2023 03:51:11 PM
- Sports Illustrated Presents Inaugural Power List: 50 Most Influential Figures in Sports • Business Wire • 07/13/2023 01:00:00 PM
- First-of-its-Kind App, TheStreet Powered by Tornado, Launches One-Stop Investing Experience • Business Wire • 07/12/2023 01:00:00 PM
FEATURED POET Announces Design Win and Collaboration with Foxconn Interconnect Technology for High-speed AI Systems • May 14, 2024 10:09 AM
FEATURED Element79 Gold Corp Reports Exceptionally High-Grade Results from Lucero • May 14, 2024 7:00 AM
VAYK Added New Manager for Expansion into $64 Billion Domestic Short-term Rental Market • VAYK • May 14, 2024 9:00 AM
Avant Technologies Equipping AI-Managed Data Center with High Performance Computing Systems • AVAI • May 10, 2024 8:00 AM
VAYK Discloses Strategic Conversation on Potential Acquisition of $4 Million Home Service Business • VAYK • May 9, 2024 9:00 AM
Bantec's Howco Awarded $4.19 Million Dollar U.S. Department of Defense Contract • BANT • May 8, 2024 10:00 AM