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Thursday, 08/10/2006 1:42:27 PM

Thursday, August 10, 2006 1:42:27 PM

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250% Increase in Stain Pen(R) Twin Pack Sales in 4 Weeks!

IDAHO FALLS, ID, Aug 10, 2006 (MARKET WIRE via COMTEX) -- Source Direct Holdings, Inc. (OTCBB: SDRT) is pleased to announce that Stain Pen(R) Twin Pack sales are soaring with the addition of a Fortune 500 retailer distributing through its 725 retail facilities across America. An increase of more than 250% in the last four weeks breaks all sales volume records for any Source Direct product.
"Although we are thrilled with Stain Pen(R) sales, we can't say we are surprised. This is the level of growth we have strived for and expect from such a superior quality product sold at such an attractive price point," stated Source Direct President and CEO Deren Smith. "We expect to break this sales record repeatedly as Stain Pen(R) continues to gain mass market acceptance across North America and abroad."

Stain Pen(R) is now being sold internationally with distribution in Canada's original discount store, Army & Navy Department Stores; through the ATA Retail Services network of 6,500 stores in 48 states; as well as being featured in the popular LTD Commodities Catalog.

In the multi-billion dollar consumer products industry, Stain Pen(R) is the leading portable, personal spot remover, small enough to slip into any purse, briefcase, pocket or glove box. Stain Pen(R) delivers instant, color-safe stain removal on even the toughest stains, in a biodegradable, non-toxic formulation that consumers are comfortable using on even their finest clothing. Through independent testing, Stain Pen(R) has been proven to successfully remove set-in, 2-year-old stains already repeatedly washed and dried in high temperatures.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company headquartered in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply Wow(R) is a registered trademark; Stain Pen(R) and "Works On The Spot"(R) are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.



CONTACT:
Source Direct Holdings, Inc.
Kevin Arave
(877) 529-4114
www.simplywow.com

SOURCE: Source Direct Holdings, Inc.



CONTACT: http://www.simplywow.com


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