Winning Brands Corporation (WNBD)

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Winning Brands Launches TrackMoist(TM) to Rave Reviews

Dirt Race Tracks Go Enviro
Thursday August 10, 8:52 am ET

Winning Brands Launches TrackMoist(TM) to Rave Reviews

BARRIE, ON--(MARKET WIRE)--Aug 10, 2006 -- Winning Brands Corporation (Other OTC:WNBD.PK - News) announced today that field trials for its natural dust suppressant have been positive with the result that its proprietary TrackMoist(TM) solution is being launched in North America immediately. The innovative liquid product is applied to dirt racetracks and other environments where blowing particulate matter is unwanted. The product is added to water to lengthen the time that the ground retains moisture. The final decision to release TrackMoist(TM) came at the 2006 Canadian Street Nationals in Barrie, Ontario, Canada, when thousands of participants and spectators experienced a significant decline in ambient dust compared to last year. The difference was the application of Winning Brands' TrackMoist(TM) solution into the water used to wet the track and grass.

Winning Brands (www.WinningBrands.ca) CEO Eric Lehner notes that some people may be surprised to learn that the number of dirt racetracks of various kinds is increasing faster than paved tracks. "In the coming year we will focus on building a base of selected sites to set a new standard of convenience for those customers," he stated. "We will then build on that foundation with marketing initiatives of various kinds to the rest of the market." He estimated that TrackMoist(TM) has a worldwide market of U.S. $50 Million annually.

Winning Brands Sales Manager Lorne Kelly points out that TrackMoist(TM) has an important advantage over calcium and calcium hybrids that burn grass. "It was a pleasure to be able to spray TrackMoist(TM) everywhere without worry," Winning Brands technical leader for the project, Shabir Lalany, commented, "The fact that this product is not considered a hazardous material under the applicable government workplace regulations is a major convenience for all end users." Tom Sturgess, Manager of the Barrie Event Centre grounds during the Canadian Street Nationals, was very impressed. "TrackMoist(TM) was easy to mix and apply. I noticed a substantial improvement in controlling dust. I would certainly recommend it."

TrackMoist(TM) is manufactured in North America by Winning Brands Corporation's subsidiary Niagara Mist Marketing Ltd. The product has been quietly under development as part of the company's "Special Solutions Team." This is an initiative to solve problems in substantial niche areas that do not by themselves constitute a single mass market, but in aggregate provide a sizable future business which is stabilized against economic downturns through strategic diversity.

Winning Brands feels that the long-term potential of TrackMoist(TM) may be profound if it can diminish a growing effect of global warming on large tracts of land -- increased moisture loss from soil due to accelerated evaporation. Lehner cautions that the global warming use merely illustrates the scope of possibilities and must still be studied before being incorporated into business projections.

Certain statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Release 12[1}.


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Investor Relations:
Rhonda Windsor
Vice-President
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Winning Brands Corporation
11 Victoria St., Ste. 220A
Barrie, Ontario, Canada L4N 6T3
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http://www.WinningBrands.ca


Source: Winning Brands Corporation