Tuesday, October 11, 2016 12:34:47 AM
Google is working with a financial adviser to consider a potential bid for Twitter Inc., as the social-media company continues to explore a sale, according to a person familiar with the arrangement.
In tapping Lazard Ltd., Google hasn’t indicated it will definitely make an offer for Twitter. But the move suggests that Google is evaluating the option, pitting the search giant against other potential bidders including Walt Disney Co. and Salesforce.com Inc.
Gina Scigliano, a Google spokeswoman, declined to comment. A Lazard spokeswoman couldn’t be reached for comment.
Twitter hired Goldman Sachs Group Inc. and Allen & Co. to solicit potential buyers after receiving interest from Salesforce, people familiar with the situation have said. The company, which has seen user growth stagnate for more than a year, has been trying to reshape its identify by focusing on video and live events.
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