People have been calling for holiday, and back to school booms here for years, only to see losses time after time. This year will be no different. JCP is simply not cool, and it has a long history of failure. Discount retailers have more name brands, at cheaper prices. Years of doom and gloom aren't going to simply disappear. JCP has years of losses, and massive debt. The slow death is on track.
DISCLAIMER: ALL MY POSTS ARE MY OWN PERSONAL OPINIONS AND NOT RECOMMENDATIONS TO BUY, SELL OR HOLD SECURITIES. DO YOUR OWN RESEARCH/DD AND MAKE YOUR OWN TRADING DECISIONS.
People kill for money. What makes you think they will not lie to you for yours?