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LeEco Joins Forces with Twitter for Global Brand Expansion

http://www.leeco.com/Newsroom/Latest_news_about_LeEco/CES_Asia_LeEco_Twitter_release.pdf

LeEco and Twitter launch joint business partnership targeting global markets at
CES Asia 2016
China, 11 May 2016: Twitter and leading global technology company LeEco announced today a
joint business partnership to grow LeEco’s global influence through the world’s leading live
communications platform. The advertising partnership will provide access to campaign-based
analytics and custom research, strategic advertiser tools and resources, and first-to-market
advertiser innovation in 2016. For example, LeEco will be one of the first brands from China to get
access to First View, a new video-based advertising product from Twitter, to reach a global
audience.
Twitter’s new First View helps marketers achieve significant audience reach with exclusive
ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first
visit the Twitter app or login to twitter.com, the top ad slot in the timelines will be a Promoted Video
from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

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“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export
advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital
transformation journey as a globally recognized brand,” said Aliza Knox, Vice President, Online
Sales, Asia Pacific and Latin America, at Twitter. “As one of the few digital marketing platforms
with a global audience reach of over one billion people, Twitter is a strong partner for Chinese
companies like LeEco that are targeting overseas markets and we can be their live connection to
global culture.”
“From streaming entertainment to smartphones to smart televisions to cars and more, LeEco's
global vision of an internet ecosystem-powered future connects everything that matters to our
consumers and partners. Having seen success using Twitter to power our brand in India, we look
forward to expanding our global presence through this partnership with Twitter,” said Brian Hui,
Head of North America Operations at LeEco.
LeEco’s global Twitter handle is @LeEcoGlobal and LeEco targets specific markets like India
through @LeEcoIndia. At CES Asia today, LeEco will be sharing more about their experience
using the platform to target consumers in India, one of Twitter’s fastest growing markets in the
region.
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About Twitter, Inc.
Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time.
By developing a fundamentally new way for people to consume, create, distribute, and discover
content, Twitter enables any voice to echo around the world instantly and unfiltered. The service
can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more
than 40 languages, Twitter reported 310 million monthly active users (excluding SMS fast
followers) as of the quarter ended Mar 31, 2016. For more information, visit about.twitter.com or
follow @TwitterAdsCN.
Contact
Deborah Ng
Twitter Asia Pacific
[e-mail]
@d_eb
William Philipps
Ogilvy Public Relations
[e-mail]
Lera Zhang
Ogilvy Public Relations
[e-mail]
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About LeEco
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LeEco is a leading global technology company that provides breakthrough experiences through its
open, integrated ecosystem of streaming content, platforms, and smart devices that fit perfectly
into a broad spectrum of lifestyles. LeEco opens new opportunities for consumers, by offering a
jaw-dropping array of next-generation tech and content spanning smartphones, TVs, sports, film,
live entertainment and connected mobility.
LeEco recently announced the opening of its North America headquarters in Silicon Valley. In
2016, LeEco was named one of Fast Company’s 2016 “Most Innovative Companies,” and Alphr’s
“Best of Mobile World Congress - Most Innovative Company.” To learn more, visit LeEco’s official
website and follow them on Facebook and Twitter.
Contact
LeEco
Chi Tung
310-561-6353
[e-mail]
Qimei Luo
347-536-6188
[e-mail]