22nd Century Group Inc (XXII)

[Sagitar01]

2day2morrow, if its only a six bagger you're focused on then you might want to cast your eyes over BioNap's article again. Read the last paragraph of the article:

"If approved in December 2016, 22nd Century's BRAND-A will be the first product on the market in the U.S. with a modified risk label. Retail cigarette sales in the U.S. totaled nearly $75 billion in 2015. Only 1% market share would be $750 million in revenues to 22nd Century Group. Big Tobacco currently sells at 6.5x revenues, meaning 22nd Century's current market value of only $95 million in a bargain."

So, if you do the back-of-envelope sums; assuming they achieve at some point $750M in revenue (only 1% market share), then 6.5 x $750M = $4.8B. A market capitalisation of $1B alone is $12.17 pps x 4.8 = $58.42 pps!

Pity however XXII will never achieve those multiples...they will be bought out way before then, imho.