Can B Corp (CANB)

[Carini]

The opposite is actually true. When diluting/dumping large volumes of converted shares the goal is not to get the PPS higher, but just to slow the rate of decline as much as possible through paid promotions, fluff press releases with no substance, promises that if we can only hold strong and beat the shorts, bashers, etc., we will be trading at a dollar as soon as that next huge news comes out that's totally coming this week, and various other ways of obfuscating what's really going on and making excuses for why the stock isn't taking off, while trying to get people to still put in bids and take advantage of the "cheap" shares that are a "gift" under .08 or whatever. BS like "they're just holding this down to get your shares don't sell" is a common refrain down here.

But no, they actually don't want the PPS going up because then they will have competition for selling shares. As long as it continuously declines, with just enough occasional bounces to lure in new buyers, then you have lots of people who bought higher up who won't sell for a loss. But the PPS doesn't matter to a convertible debt holder because they get to convert, generally, at around 50% of the most recent lowest trading price over the previous 5-20 sessions (depending on the note terms). So regardless of how low the PPS goes, they are still making 100% dumping into the bid.