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NEWS ROUNDUP: Oprah Winfrey To Launch New Food & Beverage Line…AND MORE
Winfrey filed paperwork to trademark a new collection of bottled drinks and food.
Written By NewsOne Staff
4 months ago
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Media mogul Oprah Winfrey is looking to expand her mark in the food and beverage industry. According to reports, Winfrey filed paperwork to trademark a new collection of bottled drinks and food. The line will feature coconut water, energy drinks, lemonade, and bottled water. Other products include spices, baked goods, dairy, meat, fish, preserved food items, and fruits and vegetables. She is also reportedly looking to include items like cut flowers and beers. “Oprah developed an incredible amount of good will through her show (and) my expectation is that she will use that good will to expand her brand,” said Catherine Farrelly, a partner at Frankfurt Kurnit Klein and Selz. There is no word on when her product line will be released. Read more.
Oprah Winfrey moves to trademark a line of food products
BY Adam Shrier
NEW YORK DAILY NEWS
Tuesday, May 31, 2016, 3:00 PM
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Oprah Winfrey, seen in a magazine spread with her man Stedman Graham, is moving forward with a plan to market hundreds of Oprah’s Kitchen products.
Talk show queen Oprah Winfrey now wants to extend her reign into your kitchen.
Earlier this month, Winfrey quietly filed federal paperwork to secure trademarks over a cornucopia of foods under the name Oprah’s Kitchen.
The May 19 applications cover a supermarket's worth of products, such as basic staples like dairy, meat, fish, processed and preserved foods, spices, juices, water, lemonade, baked goods, fresh fruit and vegetables, but also speciality items such as cut flowers, beer and energy drinks.
But the latest trademark move — first reported partially by TMZ — is potentially far broader in scope, giving Winfrey the ability to create hundreds of products. And it’s clear she intends to move forward, given that federal law requires "a bona fide intention to use the (trade)mark in commerce."
It is unclear when her products might roll out.
