EVIO Inc (EVIO)

[fiveteenthirty]

California Cannabis Lab Testing Market Summary.

Lab testing is currently NOT REQUIRED in California. There is in fact a tremendous amount of resistance and resentment from MANY of the old time cultivators used to mega profits, paying no taxes and an attitude towards testing for contaminants as not only cutting into their profit margins but going against the the prevailing thought of many established cultivators that the only thing the consumer cares about is whether or not the product "gets you high"

Steep Hill has operated ONE LAB in Berkeley, California since 2008

If Harborside is the largest dispensary in the world... who knows?

What i do know is that the political activity and forefront media positioning that many of the senior senior management of that organization have taken may well have created more jealously/resentment than goodwill in the state throughout the cannabis community.

SC Labs has operated ONE Lab in Santa Cruz since 2010

These are the two "dominant" players in the state. Two little labs.

The fact is there is no "established testing culture" in California for SGBY EVIO to "crack" or "break into".

Because testing is not required the cultivators who are using labs today are a small minority who see the future and want to get ahead of the curve in gaining consumers trust and integrating protocols today that will benefit them tomorrows.

The vast majority of cultivators and processors in California are working as hard as they can to squeeze as much profit out of their operations as possible; lab testing and consumer safety be damned.

As the reality of AB266 settles in post Nov 8 all of the players will have to start to rethink their attitudes towards testing.

Which presents SGBY with the opportunity of its short corporate lifetime. Gamechanging opportunity. Miner '49er Gold Rush opportunity