Decision Diagnostics Corp (DECN)

[DrZem]

"I wonder how they automate their way around that problem."

I don't know. They probably don't.

If it turns out to be a problem (returns), then I suspect Amazon will decide that their emblem is ill-suited for diabetic test strips. In the mean time, it's a nice perk for DECN and a stick in the eye for JNJ.

How many of Amazon's potential diabetic customers have an Echo device? I'd guess less than 1%. Of those, how many do not know that test strips and meters have to be designed to work with each other? I'd guess less than 2%. Of those, how many will not notice that the link/webpage-title/examples all say "for Use with OneTouch Ultra Meters". I'd guess less than 25%. So the relevant population size is less than 0.005% of Amazon's potential diabetic test-strip customers. IMO, 0.005% is noise in retailing, if there isn't a potential impending PR or legal disaster. IMO, there isn't here.

So for now, it's a nice differentiator and advertising perk, on Amazon, for DECN.