Electronic Cigarettes International Group Ltd fka ECIGQ

[Stockstuffer83]

Simple.

Huge amount of ever present debt hanging overhead. They did put out PRs at times (like the vapestick in the Northeast and the expansion of FIN to 10,000 new locations) but as we have joked about before the PPS would go down versus up each time.

The huge amount of debt has and will always be the biggest source of concern. Now that the debt is pushed 4 years back that concern can be ignored for a period of time.

Think about it. We have a Quarter where revs =15.7 and then it dropped to 12 mill. Had it stayed at the same level or gone a little higher then we would be in a very different place.

Revs and Debt are the two biggest movers of the PPS plain and simple. Say they put out a PR stating that they have a new country which is doing business with them. Will that somehow make more people buy the stock? I imagine not really. BUT if they do increase revs by 2 or more for the coming quarter (even 1.5 mill) on top of that what if the EBITDA is close to zero (it was negative 400k this past Q) that would be more significant and I imagine will cause people to invest

So what is the point for Dan to promote one single Kiosk like the one in liverpool 10 days ago that opened or the outlet in South Africa tweeted 10 days ago when it really comes down to making more money and getting into the green (black)?

Big time companies rely more on quarterly earnings report than periodic PRs that talk about things to come versus money made.
He worked for many large Corps. and has that kind of mentality.

You say that Strong wants to get cheaper shares by holding the PPS down but even if that is so he would then want the PPS to rise so that he can make a fortune on the margins of increase.

You are saying that he wants to invest 98 mill in a company to then get a bunch of shares for cheap and then take it into the ground to then get fractionally smaller shares and somehow make more than 98 mill on a company that is worth many times less than when he first invested? That is seriously bad investing.