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Alias Born | 02/05/2014 |
Monday, September 12, 2016 1:00:05 PM
The problem is that the energy drink market is highly competitive, and in order to break into it to capture meaningful market share even with the best product, one must have enough financial backing to throw tons of cash at marketing and advertising to get out the word.
DNA Brands, Inc. does not have such financial backing, and it is unlikely that such financial backing will ever be obtained.
The other relevant fact is that Adrian's ambition is NOT to run a beverage company. Instead, Adrian's ambition is to run a holding company where he let's others in the held companies worry about how to produce revenues and profit.
These two facts combined make it highly unlikely at this point that the energy drinks are ever going to be relaunched as part of DNA Brands, Inc.
Until such time that Adrian shows us something real with regard to what the future of DNA Brands, Inc. will look like, your cash put into DNAX stock will just be marking time.
So, unless you want to sell, you will just have to wait to see what happens.
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