There are times that you want to have competition.
This is one of those times. By comparison this will create more exposure and conversation about SPORT. And increase the anticipation of SPORT's availability. Hell, it would be great to see this picture and SPORT in a series of side-by-side adds. Too easy.
1) A picture of all 4 arms, and one of SPORTS 2 snake arms & the camera, and 1 band-aid.
2) A picture showing where to make 5 cuts, and a caption "1 cut here, and here and here, and here, and here." Call it "Pain x5, and which arm does what?"
3) A picture asking "How do 2 hands, and 2 eyes control 5 tools at the same time?" Show them all moving at the same time, running into each other, or smacking organs (with sound effects) like a scene from the 3 Stooges.
4) Or take a picture of the OR (very wide angle - overhead shot to show the size of the room needed, with a depiction of an obstacle course for the surgical team. "Extend the lives and careers of your surgical team with the added benefits of their MIS aerobic exercise routines using our new robots."
5) All 4 arms in a single frame - straight on, and the terrified face of a patient. The picture looks like a mechanical octopus attacking a patient. Or with the same picture and a very skinny patient, with the caption "We're going to need a bigger patient."
6) Or a picture with a view of both robots, through an eye exam device with the caption, "Which is clearly easier to use? 1 or 2? 1 or 2?"
Sorry, it's my attempt at early morning humor - it's just a very slow morning.
Regards,
BK
