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Wednesday, 09/07/2016 8:45:51 AM

Wednesday, September 07, 2016 8:45:51 AM

Post# of 58
$LTEA has moved to protect its brand and recently received trademark protection for its mark 'Long Island Iced Tea' on the supplemental register from the U.S. Patent and Trademark Office. Though not guaranteeing complete protection, getting on the supplemental register is a huge win for LTEA. Registration means that LTEA can now use the ® symbol and block later filed applications for confusingly similar marks. LTEA can also now sue infringers in federal court – a very useful capability in an exploding market.

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