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Wednesday, 09/07/2016 8:15:08 AM

Wednesday, September 07, 2016 8:15:08 AM

Post# of 245616
$TBEV NEWS OUT

High Performance Beverage Co. to Ship Additional Product to Amazon.com as Company Looks to Focus on U.S. Sales

CAVE CREEK, AZ -- (Marketwired) -- 09/07/16 -- High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce additional shipments of their High Performance Sports Drink to Amazon.com and the settlement of its litigation with Overtime Marketing SE, LLC.

Over the last several weeks the Company has experienced peek interest in their sports drink resulting in additional cases being sent to Amazon.com in order to meet anticipated order demands. An additional 500 cases has been sent out this week representing the maximum amount that Amazon.com will hold in their warehouses for inventory purposes. However, the Company is currently seeking to have Amazon.com expand their inventory allowance to several thousand cases in order to keep better inventory levels available at all times and prevent them from selling out, as they have previously done before. This will also help to reduce shipping costs for the Company since the product is distributed to several regional Amazon warehouses spread throughout the country.

To purchase High Performance Sports Drink on Amazon Go to:

www.amazon.com/Performance-Punch-16-Ounce-Pack/dp/B014Q64HEI

Additionally, as reported, High Performance Beverages signed an exclusive License Agreement with Pro Prom Mexico for Mexico, Central & South America. The Company and Pro Prom are working on finalizing documentation with Pro Proms bottling company in order to initiate their first production run.

Upon the initiation of Mexico's first production run in September, the Company plans to re-focus its efforts into the distribution and sales of their High Performance Sports Drink in retail outlets throughout the United States.

The Company is also pleased to report that is has settled its litigation with Overtime Marketing SE, LLC for an undisclosed amount. To date, all terms of the Settlement Agreement have been met and the settlement amount has been paid in full to Overtime Marketing SE, LLC.

Toby McBride, High Performance Beverage CEO, stated, "These are very exciting times for our company. Since the announcement of our exclusive License Agreement with Pro Prom, we have sparked additional interests for our product and look forward to exploring additional opportunities that will get our product on to retail shelves in the U.S. and abroad." He also stated, "We are also extremely pleased to announce the end of our litigation with Overtime Marketing SE and in our ability to settle the matter in full with no further obligations."

About Pro Prom

ProProm Mexico with offices in Mexico City DF, Monterrey Mexico and Guadalajara Mexico, is a 20 year old company specializing in the deployment and marketing of new products through the aggressive market penetration of new brands through their abilities to elevate brands with dedication, intensity, professionalism and the overall synergy they create when bringing a product to market. Most notably, ProProm was instrumental with the introduction and success of the Gatorade brand in Mexico. To date, ProProm has successfully completed 450 projects with over 200 satisfied clients netting 30 award winning campaigns. Currently, ProProm represents 200 brands including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect Choice.
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