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Phantom Entertainment Selects Integrated Network Cable for Logistics, Fulfillment and Shopping Cart Services
Monday August 7, 9:42 am ET

SEATTLE, Aug. 7 /PRNewswire-FirstCall/ -- Phantom Entertainment, Inc. (OTC Bulletin Board: PHEI - News), designer and developer of the Phantom® Lapboard, has selected Integrated Network Cable of St. Louis, Missouri, to provide logistics, warehousing/distribution and fulfillment services to support the marketing of the Phantom Lapboard.

ShowMeCables, the e-commerce marketing division of Integrated Network Cable, will provide its e-commerce shopping cart to support the marketing and sales of the Phantom Lapboard. The Company will launch its online store on Tuesday, August 15, at http://www.phantom.net.

"Integrated Network Cable's expertise in implementing logistics and e-commerce support for consumers, resellers and partners will enhance the marketing and sales launch of the Phantom Lapboard," said Greg Koler, President and CEO of Phantom Entertainment, Inc.

"INC's ShowMeCables division will work closely with Touchwood, our web development firm in St. Louis, to create an online store that achieves product and brand awareness among a broad audience of video game, entertainment and electronics consumers," Koler noted.

"Our companies will provide Phantom Entertainment with a seamless e-commerce transition in launching its online store. We will provide flawless execution in delivering the Phantom Lapboard to consumers, resellers and partners," said John Lynch, CEO of Integrated Network Cable. "We are pleased to be a strategic partner in the marketing and sales launch of the Phantom Lapboard for Phantom Entertainment."

The Phantom Lapboard is a combination wireless keyboard, laser mouse and hard surface that enables users to work or play games from a couch, easy chair or any comfortable setting in the home or workplace. The Lapboard includes wireless technology, ergonomic design, one-touch features, programmable keys and a wireless high-performance 1200 dpi laser mouse. The Lapboard's innovative design features a keyboard that rotates 360 degrees to accommodate left- or right-handed users and inclines on a 22-degree angle with a hard surface below for the Phantom Laser Mouse. The Phantom Lapboard's interchangeable key-face technology is designed for game-specific and business software applications on PC and Apple Mac platforms.

Integrated Network Cable is a St. Louis-based technology company that provides its customers with connectivity products, customer cabling, premise wiring as well as nationwide move add and change project management. Over the past four years, INC has expanded its core competencies to include an e-commerce strategy through ShowMeCables, a wholly owned division of INC. The Company is currently ranked as one of the fastest growing private companies in St. Louis by the St. Louis Business Journal. Its clients include Bank of America, Build-A-Bear Workshop, BP Amoco, Cisco, Dell and Hewlett-Packard. For more information, please visit http://www.showmecables.com.

About Touchwood

Touchwood provides turnkey sales and marketing communications solutions to a wide variety of clients via event planning and staging, print production, video presentations, interactive multimedia and web-based media. For more information, visit http://www.touchwood.net.

About Phantom Entertainment

Phantom Entertainment is an industry-leading global entertainment and interactive game company. Phantom Entertainment has developed and is marketing its first product the Phantom Lapboard, a combination wireless keyboard, laser mouse and hard surface that enables users to work or play games from a couch, easy chair or any other comfortable setting in the home or workplace. The Company is in the development of its flagship product the Phantom Game Service, anticipated to be the first end-to-end, on-demand game service for delivery to the living room. For more information, please visit http://www.phantom.net.

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Safe Harbor Statement

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involved risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company's reports filed with the Securities and Exchange Commission.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.


Source: Phantom Entertainment, Inc.