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Friday, September 02, 2016 6:56:01 AM
The average annual SEK/USD exchange rate in 2015 was 8.43, so this sales figure amounts to $70,275,208 USD.
This must be a sales / billing figure of the amount of advertisement bought during the year in Sweden.
During the same period, UCP claimed $39.16 million in revenues or 55% of these billings. I find that rather high for a commission-based service. So, either they generate extremely high fees and commissions, or there must be a lot of services offered that are not based on the amount of ad space purchased.
Anyway, apparently Tre Kronor manages advertising worth $70 million a year in Sweden (excluding other Nordic countries and excluding Howcom/Insight).
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