Press Release Source: Lyric Jeans, Inc. at least I've heard of Heart, unlike New York Dolls
Lyric Jeans to Use "Heart" Songs in Collection
Monday August 7, 7:13 am ET
LOS ANGELES, CA--(MARKET WIRE)--Aug 7, 2006 -- Lyric Jeans, Inc. (Other OTC:LYJN.PK - News), a cutting-edge premium clothing company, today announced a licensing deal with Universal Music Publishing Group for the songs of legendary musicians/songwriters Ann and Nancy Wilson of Heart. The company plans to use songs like "Barracuda," "Crazy on You" and "Magic Man" as inspiration for several pieces in its denim collection.
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Lyric Jeans is a music driven premium clothing line involving lyrical content on jeans, denim wear and accessories. Each pair of jeans reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Jeans employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics.
"Heart's songs have touched so many people for so many years and we're excited to be able to bring their words to life through fashion," said Hanna Rochelle Schmieder, President of Lyric Jeans.
Heather Brown, Senior Director, Marketing & Communications, Universal Music Publishing Group, commented, "Ann and Nancy Wilson are synonymous with great songs. We are proud to seek out creative opportunities for our artists and songwriters and believe lyric merchandising is the next logical step in bringing new merchandising revenues to our artists. This program will utilize Ann and Nancy Wilson's expansive music publishing song catalogs in collaboration with Lyric Jeans, and their hand-selected team of designers, to interpret the artistic vision and lyrics of Heart in a way that tells their story through their own songwriting and lyrics."
About Lyric Jeans
Lyric Jeans is the innovator and manufacturer of premium denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Jeans utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trend-setters. www.lyricjeans.com
About Universal Music Publishing Group
With 47 offices in 41 countries worldwide, Universal Music Publishing Group (UMPG) is part of the Universal Music Group and one of the industry's largest global music publishing operations. Owning or administering more than 1 million copyrights, UMPG's writers and catalogs include such artists as: U2, Elton John, 50 Cent, Mariah Carey, Ciara, Dave Grohl, Prince, Diana Krall, Ludacris, Godsmack, Ice Cube, Vanessa Carlton, Mary J. Blige, The Corrs, Eve, Musiq, Jill Scott, Brian McKnight, No Doubt, Blink-182, 3 Doors Down, Beastie Boys, Anastacia, Fatboy Slim, DMX, Gloria and Emilio Estefan, Paul Simon, the catalog
