I sent your post to Cipherloc marketing and was given these answers to your questions.
1) Cipherloc is in fact developing a library that can be compiled into an existing application. This is the whole premise of moving towards a B-to-B model whereby our C++ code can in turn be compiled within a larger application that has already been developed. For example, BofA has already developed a mobile app (that uses encryption) and we will be offering a library that can be added to that pre-existing BofA app through the use of S/W code that can be compiled in.
2) They are most definitely NOT building an appliance. That would necessitate Cipherloc developing a piece of hardware, installing software on it, and then going off and selling that to potential customers. That is a huge undertaking and one that Cipherloc are not prepared for. Their goal is to instead sell Cipherloc software to folks who are already building these kinds of appliances (e.g. Cisco) since that is another entirely different market that we can target in a much more scalable way.
3) Your comment on “plenty of free and cheap solutions for encryption” is accurate. Today, most developers will simply take open-source (i.e. free) encryption algorithms when they need to add that to their products. Therefore, Cipherloc's single biggest sales hurdle is to convince them that these encryption algorithms are “broken” since if we can’t do that, then we’re not really solving any real problem. However, if/when they realize that this in fact a problem and what they thought was secure really isn’t, then we will be able to in turn convince them to buy our product in order to protect their data.
4) Phishing / server exploits are certainly a problem but it is an exaggeration to say that this is the main problem with networks since this is just one problem of many. While they are right that if someone gains access to the right computer then data would then be exposed, that is like saying that there is no value in locking your door at night since someone will be able to gain access to your house by smashing your windows to get in. If this were true, then why would anyone use encryption? Encryption provides a valuable service and our solutions can enhance those benefits.
5) Their last comment on offering an appliance is a terrible idea (IMHO). Cipherloc is not big enough to do something like that and it would be costly and time-consuming to do so. Better for us to sell to appliance companies (like Cisco, Juniper, etc.), software companies (like Checkpoint, Symantec), service providers (BofA, Facebook, etc.), and systems integrators / VARs.
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