e.Digital Corporation (fka EDIG)

[Tinroad]

OT: Kick and SimpleDevices Demonstrate Next Generation Interactive Music Experience
http://sf-web1.businesswire.com/cgi-bin/f_headline.cgi?day0/211620386&ticker=

CHICAGO--(BUSINESS WIRE)--June 11, 2001--
Kick and SimpleDevices Deliver A Complete, Personalized Music Experience To Home Entertainment Centers With First-of-its-Kind Solution

Kick, Inc., a leading provider of personalization and content delivery solutions, and SimpleDevices, providers of a multi-device integrated platform for delivering rich content and applications beyond the PC, today announced that the two companies will demonstrate a unique solution at the Cable2001 show in Chicago that delivers a complete, interactive music experience.
Fusing the worlds of high-fidelity home audio and the PC, Kick and SimpleDevices will showcase a solution delivering personalized artist and album updates, concert listings, commerce opportunities, and community features to users through their computer, synchronized with music streaming wirelessly to their home stereo systems.
The showcase will combine SimpleFi(TM), a high-fidelity digital audio receiver, which bridges the gap between a PC and home stereo by allowing users to stream CD-quality digital audio wirelessly from a PC or the Internet to home stereo equipment, and Kick's Technology Platform, which understands user preferences through observed behavior and delivers personalized content based on that understanding, to provide a complete, interactive music experience. Tying the two together is SimpleServe(TM), SimpleDevices' device-networking middleware that transforms the PC into a network server that can stream digital media and data such as Kick's personalized content to devices throughout the home.
"This is the logical next step in bringing the same rich experience possible on the Internet to standard home entertainment devices," said Matthew Skyrm, founder and CEO of Kick. "This rich and personalized experience powered by Kick and SimpleFi, is a first look at how people will consume media in the future."
"Our platform is a powerful new way to deliver rich, customizable content beyond the PC to a new class of wireless devices in the home, automobile and beyond," said Lou Hughes, CEO of SimpleDevices. "The addition of Kick's personalization technology helps make this the best entertainment experience possible."
KickWeb(TM), the Kick solution being used in the demo, is one of numerous Kick solutions that enable applications, Web sites, and other services to offer more dynamic and personalized features to create a truly personalized service spanning the various points of contact that users have with their music.
The Kick and SimpleDevices demo can be found in the Motorola booth (no. 1700) at the Cable2001 show, June 11 through 13.

About Kick, Inc.

Founded in 1999 and headquartered in San Francisco, Kick, Inc. (www.kick.com) is a leading developer of personalization and content delivery solutions. Funded by Sony's 550 Digital Media Ventures and Utah Ventures, Kick has developed a powerful, transparent technology platform that can personalize the user experience by building a profile based on myriad data points and then delivering personalized content and media based on that profile. The solutions Kick has built upon that platform are easily integrated into existing and emerging third-party offerings to help companies develop compelling and profitable media services.

About SimpleDevices Inc.

Founded in 1999, SimpleDevices has developed a multi-device integrated platform that delivers customizable, premium content beyond the PC to a variety of wireless devices for the home, automobile and enterprise. The platform, centered on the SimpleServe device-networking middleware, transforms any Internet-connected PC or storage gateway into a network server that can stream digital media and data to SimpleDevices-enabled legacy products such as stereos, automobiles, PDAs and more. SimpleDevices enables network service providers to deliver and monetize digital media to their subscribers through its SimpleMedia Services hosted application. SimpleMedia Services includes third-party, branded, integrated content at the network head-end to enable the service provider to create recurring revenue for interactive services delivered to devices beyond the PC. Located in Burlingame, Calif., SimpleDevices has received investments from Proxim, Motorola and Casio, and is currently in the process of closing its Series B round of funding.