it seems to me that what NEWe.LONG is saying is that EDIG horribly misjudged the level of interest that the large OEMs would have in their flagship product.
he wrote:
"Up until now, at least, selling a jb platform to a "major" has been no easy task. Samsung announced their entry last September for introduction the first of this year ... any idea why we haven`t seen it yet ?? ... and just think about the cost of marketing it to a mostly unaware audience !! ... and if you think the margins are that great in this market, just as why PortalPlayer says they might break-even come the Q3 this year, especially when they supplied Apple with their SOC solution ... and one more thing you might want to take into consideration ..."
then if what he says is true, that this is a very difficult market with very little interest from large OEM's to get involved, why did EDIG think this would be a money makler for them?