DNA Brands Inc (DNAX)

[Ed the Trader]

"Look, as investors we are not here to pay this CEO to learn the ropes as he goes along. He should never have taken over DNA if he had no background or no business running this company. It's no wonder the past 6 months has led to nothing."

Sorry to have to break the news to you... because it was not really news if you have been paying attention... but buying time for Adrian to get up-to-speed on the energy drink market is EXACTLY why you are here, or more specifically, why your money is in DNAX.

Adrian clearly stated during the April 20th conference call that he did not know the energy drink market, and he was learning as fast as possible what he needed to know to know how to be able to relaunch the energy drink product line.

If you were not okay with funding that fact, then you were pretty silly if you bought even a single share of DNAX after April 20th. Further, in that case, you were almost equally silly if you opted to hold any shares of DNAX that you bought before April 20th.

It was made very clear what the score was, and Adrian has freely admitted that all along. If you did not want to play under those terms, but decided to play anyway, you really have no one to blame but yourself.

As far as the notion goes that an experienced beverage executive would have been a better choice, of course it would have been better. However, no experienced beverage executive was going to be stupid enough to take on the high risk of attempting to reboot a failed, dormant beverage company. The chances are high that the attempt would fail, and that executive is not going risk damage to his personal reputation and personal marketing brand by plastering a huge failure all over himself. That is the sort of stuff that ends careers where executives are easy to find elsewhere.

We were lucky that anyone decided to attempt to pick up the pieces of what was left of DNA Brands, Inc. after the previous management ran it into the ground.