Plug Power Inc (PLUG)

[uksausage]

said for a long time they need a Chief Marketing officer (board level not just executive management team) with power to define the markets and products required (product marketing role) plus the key messages (sort of the infinite drive slogan and branding) and traditional marketing promotion selling etc

Currently not sure what credentials the sales director has (came from their european channel?) and the rest of marketing runs under Teal who can organize events fine but AFAIK has no experience in board level market strategy and messaging.

Andy is a technology driven CEO he understands the markets requirements well and has great contacts there but he is no salesman. Classic issue as a company transitions from R&D to Market entry to mass market

If they need a new CEO while Andy stays as CTO/Chair Emeritus or whatever then so be it, but Andy is PLUG Power at the moment and has to remain involved.