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Monday, August 22, 2016 10:09:01 PM
At the end of the day,,,this will come down to Branding! Right now Tweed's name is Huge and has a nice lead. The patient count is important bc once the Brand becomes a household name you're winning market share.
It's similar to Viagra vs Cialis.. Viagra continues to be the home run winner bc of it's lead when they gained patients. It's hard for consumers to switch once they're used to getting from a specific LP.
All branding!!
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