Yates is the top "insider", he's the focus point of all corporate information. He's aware of corporate actions, market responses to those corporate actions and aware of his own decisions before anyone else, and decisions made by other coorporate members. He gets a feel for potential market responses to corporate decisions in this beverage industry because of his past experiences in this same industry.
Knowing all of this insider info, he can surmise, in advance, what the the share price "might" do. The public is unaware of this same information.
He may know that the share price will never significantly rise again because of your premise that he is just "milking this flop" for salaries & travel. On the other hand, he may have an action plan (unknown to us) that he expects to cause higher sales, profits, and a resultant higher share price.
Sounds like you know him well. Are you an insider, or were you an insider?
One thing, he still owns shares (the last time I looked) and will profit nicely if the price goes up. If he were to sell his shares at this level, (if he's allowed by law to sell) that would be a very bad sign...a very bad sign for us outsiders.
On the other hand he may not even care about these shares and he may forgo his shares' values cause he wants to continue "milking". I really hope he hasn't had a longtime desire since childhood to be a dairy farmer!!!
One question for you: What does the preliminary PLSB proxy statement 14a for an acquisition or merger posted in July mean? Was that real or a Yates attempt to boost share price?
