Thursday, August 18, 2016 2:17:46 AM
How do you conduct proper research, start by asking the right questions, then ask again. When the investor relations dude refuses to respond or responds with ambiguous answers, then you request a visit and have face to face meetings. Make them look you in the eyes when asking the tough questions. Talk to the low men and women in companies, not the PHD/JD/MD/MBA types. Start with the pretty girls who like hit up Macy's and Nordstrom and talk about how her creepy old boss keeps hitting on them. Tell the secretary she looks beautiful and send her flowers. Buy the warehouse guys a couple cases of a quality America Pilsner and endless amounts of pizza. Build your rapport at every junction, then build even more rapport because it's the little guys who can tell you where the skeletons are kept or conversely when that pot of gold will be coming. Stop by the warehouses, watch how busy they are. Is UPS and FEDEX rolling in deep daily or never there. Is the company making a product, then how much raw materials are they burning through. Is the CEO flying Southwest to meetings, grabbing chow at Applebee's and racking out at the Holiday Inn Express or is the CEO flying First Class, town car service to the Plaza Hotel and dining at Morton's. The suttle often overlooked details will assist the "researcher" to make rather accurate deductions.
Then Scourer the financials. Read every SEC filing old and new. Open source tools will be become like family. LinkedIn should be your almanac and Google search should be your best friend. Search everything, cross reference everything and then connect the dots. Pull corporate recs from state SOS. Call the FDA. Spend time reading FDA documents. Access the public records of the courts. Did the CFO have a dui? Everything helps to establish the culture of your research. Call the financial houses involved in the private placements. Go to the investments houses. Hang out at the bars the brokers spend their 2hr lunches at. Call and meet with the prior employees. And remember numbers don't lie, only people do. The information you seek is readily available, you just have to learn where to find it, how to get it, and then figure out what's important and what is not. Deconstruct everything and when you have checked and triple checked and are absolutely sure of your numbers, your research, your hypothesis, stick to your gut instincts and don't let anyone persuade you from what you know. And there you have the G2G research primer. Oh make sure you listen to Metalica One as loud as your ear drums can humanly handle when finalizing your research.
Peace out bro.
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