okay, i'll go out on a limb and say it: i think the "core" business, at this point, may just be window-dressing. lol
well, that's hyperbole, but my point being, when roche is done with his magic, i think what we see of RVUE right now will be a mere fraction of the whole.
roche wants to make money. he's a bright guy and will leverage this up, big time.