Oh my gosh this company is public? I went to a BWLD tonight which was utterly dead for an over-staffed summer Friday night and quickly learned why. I paid the equivalent of a 6 pack for one "tall" version of my favorite beer and literally had the worst $12 burger I've ever had in my city. It was a frozen factory made lowest possible grade beef patty cooked so well it was a thin black hockey puck. A Burger King Whopper was superior at 1/4 the price. My friend's wings were scrawny like their chickens wandered in the desert for 2 weeks before plating. And this wasn't a one-off for that location. When I asked my waitress and the manager, "WTF?", they explained that it was corporate policy to incinerate their company supplied 65% crappy beef and confided that their burgers were in fact awful.
It was like the movie, "The Big Short" where this tiny bit of "research" made it abundantly clear that this was a terrible product and the people driving it were greedy and short sighted. It reminded me of the days when CompUSA and Circuit City flooded their shelves with the cheapest Chinese crap they could procure to grab every last penny in a death spiral.
People get so caught up in making a trade that they forget they're also investing in a company. With this in mind, I have absolutely no doubts that this board is planning to quickly milk this company, dump an empty shell and run with their earnings. I'm not even bothering to look at their chart, news or major players. Results tell everything and it only took one visit to realize that they're propping up their earnings by offering premium pricing for the lowest (technically not even passing) passable quality and their customers have already stopped coming as a result.
$170 pps?! I hate betting on companies to fail but not when they do it to themselves and their investors. Gawd I can't wait to begin shorting this stock into oblivion first thing Monday morning. That's my play and while this post is just a quick hit'n'run... take it as advice and a warning from someone who looks for diamonds in the rough. This is the biggest turd to hit my radar in a decade. I've been looking for my next big play and I'm going to earn 1000x what I invested in that horrible burger.
