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Thursday, 08/03/2006 8:37:53 AM

Thursday, August 03, 2006 8:37:53 AM

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MediaFLO USA and Verizon Wireless Applaud TIA's Approval of the FLO Air Interface Specification

- Publication of FLO Forum's AIS to Accelerate FLO Standardization and Further Supports the Delivery of Mobile Media Services -

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-03-2006/0004409442&....

SAN DIEGO and BEDMINSTER, N.J., Aug. 3 /PRNewswire-FirstCall/ --
MediaFLO(TM) USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated
(Nasdaq: QCOM), and Verizon Wireless, which operates the nation's most
reliable wireless networks, congratulate the FLO Forum for its success in
gaining official approval and publication of the FLO(TM) Air Interface
Specification (AIS) by the Telecommunications Industry Association (TIA)
TR- 47.1 Subcommittee. The TIA's approval is a significant milestone in the
progression of FLO technology's standardization and will help accelerate
the delivery and adoption of mobile media services offered by MediaFLO USA
to domestic wireless operators.
"FLO technology is the underlying foundation of the MediaFLO USA
network, enabling MediaFLO USA to offer an unprecedented set of wireless
multimedia services, such as live streaming video, audio and short format
content, to mobile devices," said Gina Lombardi, president of MediaFLO USA.
"We applaud the efforts of the FLO Forum and TIA on its accomplishment to
standardize FLO, a technology specifically designed for the mobile
environment. Standardization will open the door to new opportunities in the
area of mobile services, such as those driven by MediaFLO USA today."
"Verizon Wireless is pleased to hear of TIA's publication of the FLO
AIS," said Jim Straight, vice president of technology development for
Verizon Wireless. "Built on FLO technology, MediaFLO USA's network supports
our vision to offer the most innovative multimedia services in the nation.
We are confident that FLO's standardization will accelerate the advancement
and adoption of new innovative ways to deliver a broader mobile viewing
experience and rich, interactive tools to our customers."
FLO technology is a new air interface with multicasting capabilities
designed to increase capacity and reduce content delivery costs to mobile
handsets. FLO technology enables mobile users to see and hear high-quality
video and audio, browse news, sports and weather updates, or watch the
stock ticker -- wherever they are, anytime and without delays.
Designed from the ground up specifically to multicast significant
volumes of rich multimedia content, FLO enables wireless operators to
cost-effectively deliver news, entertainment and informational programming
in clips and streaming video to millions of mobile users at once. FLO
provides the technology for distributing multimedia content efficiently and
economically without impacting current networks.
The FLO Forum is a multi-company initiative committed to advancing the
global standardization of FLO technology. Composed of industry-leading
organizations, the FLO Forum works to develop products and services, based
on FLO technology, that enable the delivery of advanced multimedia services
to wireless consumers. The FLO Forum is organized to promote the global
standardization of FLO technology, including compliance and certification
benchmarks for the technology. For more information on membership and the
FLO Forum, please visit http://www.floforum.org.
MediaFLO USA Inc. aggregates and delivers premium, TV-quality
entertainment and information services over its national wireless network.
Working closely with content providers, advertisers and operators, MediaFLO
USA provides the rich mobile viewing experience that today's consumers
expect. MediaFLO USA's scaleable solution enables operators to deliver,
without compromise, high-quality video and audio streams to mobile
handsets. Based in San Diego, Calif., MediaFLO USA is a subsidiary of
QUALCOMM Incorporated.
Verizon Wireless owns and operates the nation's most reliable wireless
network, serving 49.3 million voice and data customers. Headquartered in
Bedminster, N.J., Verizon Wireless is a joint venture of Verizon
Communications (NYSE: VZ) and Vodafone (NYSE: VOD; LSE). Find more
information on the Web at http://www.verizonwireless.com. To preview and request
broadcast-quality video footage and high-resolution stills of Verizon
Wireless operations, log on to the Verizon Wireless Multimedia Library at
http://www.verizonwireless.com/multimedia.
QUALCOMM is a registered trademark of QUALCOMM Incorporated. MediaFLO
and FLO are trademarks of QUALCOMM Incorporated. All other trademarks are
the property of their respective owners.


SOURCE MediaFLO USA Inc.; Verizon Wireless
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