"wrong, IPOs are set all the time, This is handled in a similar manner."
Just one problem, it's not an IPO. And even on an IPO when you set the price, what does that mean? It means some shares get sold essentially in a private placement at a price set by the company and underwriter ahead of public trading. Then when trading starts, the market determines the price. The price it trades at on the market is never "set" by anyone.
Note that with an IPO, you have people willing to pay a certain price before the stock starts trading. Right now the price people are willing to pay for FHAL pre-symbol change is only a buck and or so.