Sub-Urban Brands, Inc. (SUUB)

[Aston Martin]

Sub-Urban Brands Releases Video Coverage of Company's Booth and Event Sponsorship at the POOL Trade Show; Company Executives Discuss Sub-Urban's Nationwide Marketing Strategy

LOS ANGELES, Aug 02, 2006 (BUSINESS WIRE) --

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that it has produced extensive video coverage of the Company's booth and strategic sponsorship at the POOL Trade Show, a high-profile who's-who fashion event of retail vendors and influential industry press.

The video highlights Sub-Urban's role at the forefront of the urban fashion industry, and provides a candid perspective on the current state of the Company's national "Get Cocky" integrated marketing campaign which primarily targets the 13-29 year old youth consumer demographic group, comprising an estimated 40 million-plus consumers in the U.S. alone.

Sub-Urban was the exclusive sponsor of the POOL Trade Show's wireless services that allowed all buyers, vendors and press to have internet access inside the trade show. Additionally, the Company's three current clothing brands, Whiteboy(R), Mash Culture Lab(TM) and Whiteboy(R) Juniors, were featured on the events website and popular guide book.

Sub-Urban's influence among fashion industry trendsetters has grown steadily since the launch of the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Sub-Urban's rooster logo is also the icon for its WHITEBOY(R) for Juniors and Mash Culture Lab(TM) brands. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.

To view the video, visit http://www.trilogy-capital.com/tcp/sub-urban/.