ECIG lost $22m in a quarter, or $.27 per share Pretty sure I know why you cut off that article where you did, as that was the most telling part. ECIG current market cap is $12.8M, $22M is a lot of money to lose in a quarter for a company this size. When you lose that much money in a quarter, you have to get some pretty horrendous loans to stay in operation. They paid $3.2M in interest in one quarter, that is insane.