Friday, July 15, 2016 8:21:51 AM
Once completed, the Licensing Agreement will allow for High Performance Beverage to be manufactured, distributed and sold throughout the country of Mexico and will be spearheaded by one of the largest olive oil and beverage distributors in the country.
Toby McBride, High Performance Beverage CEO, stated, "Several months ago, we were approached by a large Mexican manufacturer and distributor who saw a need for our product. The country of Mexico supports a very robust sports program for amateur and professional athletes in soccer, boxing and baseball, and a need for our sports drink was quickly identified because of our proven benefits and the limited sports drink competition in that country. Initially, we were contemplating a distribution deal, but quickly realized that a Licensing Agreement would be better suited considering our partner has the ability to manufacture our High Performance Sports Drink with our high quality control standards. By licensing our product, we will not have to worry about the intensive capital that would ordinarily be necessary in order to meet their current projected supply and demand needs. We are negotiating a yearly licensing fee over the next 5 years and a percentage of every case sold."
The Company expects to finalize its Licensing Agreement over the course of the next 30 days and considers this Agreement to be a gateway into more Central and South American countries.
History.htm
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