Its product line features the newly launched and patented BlockIQ™ technology (www.blockiq.com), revolutionary software that bypasses ad blockers and enables online publishers to recover lost revenue. Analysts estimate that websites currently experience between 20 to 40 percent of their ads being blocked, resulting in $22 billion of lost revenue in 2015. At the same time, according to the 2015 Ad Blocker report by Adobe Systems, the use of ad blockers in the United States is increasing at an alarming rate of 48 percent annually. The December 9, 2015 BlockIQ launch news release can be found at: Launch of BlockIQ
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