Adaptive Medias Inc (fka ADTM)

[©PROPHETABLE]

I'm liking what I'm finding...looks like merger is a lock:

Adaptive Medias, a provider of mobile monetization solutions and video delivery, has reached terms for a planned merger with the company AdSupply, a programmatic advertising marketplace. The combined company will merge under the name Adaptive Medias. The companies cite the fight against ad-blocking as a major motivation for their merger. AdSupply, which partners with over 1,000 publishers, recently began testing its BlockIQ tool, which enables publishers and advertisers to display a welcome message explaining the importance of advertising revenue. The system offers advertisers the option to automatically refuse content to users who won’t white-label their sites. “A lot of websites don’t understand why they’re not making enough money,” said John Strong, CEO of Adaptive Medias, in a phone call with Cynopsis Digital. “Ad-blocking is pretty insidious – it blocks this stuff before the analytics. So you don’t even know what you’re really losing.” And while technical solutions like BlockIQ are invaluable, Strong acknowledged that designing a better ad experience is crucial to the fight against ad-blocking. “It’s our job as advertisers to make ads that people will actually look at and remember,” he said. “This ad-blocking problem will lead advertisers to make a better effort to improve their advertising and the way it is served to the public.”