The chief operating players in the global augmented reality in gaming Qualcomm, Total Immersion, Augmented Pixels, Aurasma, Zappar, Blippar, Catchoom, Metaio, Wikitude, Infinity Augmented Reality, and VividWorks. The research report includes a chapter on profiles of these companies, which explains to its readers the details about the competitive landscape of the market. Furthermore, it also talks about the list of products under research and development, unique marketing and management styles of these companies, and their plans to grow as businesses and brands in the coming few years.