Sub-Urban Executes Milestone Retail Order for the New York Launch of Mash Culture Lab(TM) Brand; Order from Dr. Jays, Urban Style Tastemaker, Furthers Strategy to Target Multibillion-Dollar Global Youth Market
7/28/2006
LOS ANGELES, Jul 28, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high revenue growth in the global fashion industry, has announced a new retail order from East Coast-based urban fashion leader Dr. Jays to carry the Company's Mash Culture Lab(TM) line of hip clothing.
The news comes on the heels of a milestone MCL order from 5 Virgin Megastores and accelerates Sub-Urban's strategic mission towards capturing a significant segment of the multibillion-dollar worldwide youth market. Founded in 1975, Dr. Jay's owns and operates 19 retail stores in the New York and New Jersey areas, and has been a pioneer in urban and hip-hop fashion since its inception.
The contract with Dr. Jays places Sub-Urban's MCL brand front-and-center among the east coast urban fashion influencers. Dr. Jays is a leading tastemaker among the select group of style-setters, and is a primary source for stylists and buyers for some of the largest retail and department stores in America, Europe and around the world.
Because of its trendsetting role in the fast-growing streetwear apparel marketplace, Dr. Jays will provide an ideal venue for Mash Culture Lab(TM) to continue its penetration into the mainstream fashion industry, according to Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.
"Signing with Dr. Jays advances Sub-Urban's business plan very significantly, and also validates the core stylistic and fashion leadership of our designs," said Mr. Shortal. "As our aggressive marketing strategies and select vendor relationships continue to yield significant exposure for our youth-market brands, we're confident that our business model will prove to be a long term success."
Sub-Urban's provocative brands have been engineered to generate consumer buzz and to maximize marketplace sales and exposure. The Company's brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic and acquisitioned growth, including the purchase of additional trademarked apparel and accessory lines.
Sub-Urban primarily targets the demographic of 13-29-year-old consumers, comprising an estimated 40 million-plus consumers in the U.S. alone. Sub-Urban is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by urban and music culture.
Based in Los Angeles, the established entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques, have galvanized youth culture and A-list celebrities, including: Don Cheadle (Crash), Tommy Lee (Motley Crue) and Jessica Alba (Sin City), among many others.
