Sub-Urban Brands Announces Article Highlight in Influential Industry Publication Women's Wear Daily; Article Underscores Sub-Urban's Successful Showing and Sponsorship at the Pool Tradeshow in New York City
8/1/2006
LOS ANGELES, Aug 01, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that leading industry publication, Women's Wear Daily, has highlighted the Company's successful showing at the eleventh annual Pool Tradeshow in New York City.
Women's Wear Daily serves as the voice of authority, international newswire and agent of change for the fashion, beauty and retail industries. WWD is dedicated to providing a balance of timely, credible business news and key women's fashion trends to a dedicated readership. This readership includes retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, socialites and trend makers.
The article, written by staff writer Whitney Beckett, included quotes from Caro Marketing's Sarah Pollack, whose agency handles all of Sub-Urban's media and PR. "There's been a lot of buyers," Ms. Pollack said. "We are pleased with the number of meetings (Whiteboy) has set with buyers, including a Federated representative."
Sub-Urban was the exclusive sponsor of the Pool Tradeshow's wireless services that allow all buyers, vendors and press to have internet access inside the trade show. Additionally, the Company's three current clothing brands, Whiteboy(R), Mash Culture Lab(TM) and Whiteboy(R) for Juniors, will all be featured on the events website and popular guide book.
Sub-Urban expects to heavily promote the Company's latest clothing lines, which have been developed in response to increased demand from highly interested national retailers seeking to drive revenues in the largest segments of the youth consumer public. Mash Culture Lab(TM) is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base.
