I see a lot of differences. Compare the Life Clips 360º Action Cam photo on top to the 360fly Cam image below. http://www.pmda.com/wp/wp-content/uploads/2016/07/LifeClips-2016-final-0829a30d704094de9ce647fec0b29a77.jpg Life Clips 360º Action Cam http://pisces.bbystatic.com/image2/BestBuy_US/images/products/9131/9131042cv12d.jpg;canvasHeight=1000;canvasWidth=700 360fly Cam