OptimizeRx Corporation (OPRX)

[gjervis]

ghg 2016

http://www.mmm-online.com/agency/ghg-2016/article/506175/

But while one imagines Vos is not upset about any of these developments, she is most enthusiastic when discussing broader health-marketing trends and the opportunities she expects to emerge from them. Take ghg's ambitions to be the agency world's preeminent point-of-care player. Armed with a belief that the POC suite is undergoing seismic change, ghg has invested heavily in a handful of companies and tools. Perhaps the most notable is OptimizeRx, the minds behind a content-delivery platform that helps drugmakers provide on-demand services within the EHR context.

“Right now, what's being delivered on OptimizeRx is financial assistance,” Vos explains. “When doctors have patients in the office, they can touch on a brand and find out right away if financial assistance is available — and if so, [the offer] goes straight to the pharmacy.”