Simtek Corp (SMTK)

[jonesieatl]

SRAM Expands Global Sales Presence in Asia and Europe

Simtek Expands Its Global Sales Presence in Asia and Europe; Company Opens Japan/APAC Sales and Marketing Office; Simtek GmbH to Manage All European Sales Activity

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BusinessWire
09:00 a.m. 08/01/2006


COLORADO SPRINGS, Colo., Aug 01, 2006 (BUSINESS WIRE) -- Simtek Corporation (SRAM), the inventor, pioneer, and world's leading supplier of nonvolatile static random access memory (nvSRAM) integrated circuits, announced two initiatives to improve its international sales presence.

The first initiative addresses Simtek's strategy to take advantage of the ever-growing revenue base for Simtek's nvSRAM products in the Japan/APAC region. To serve increasing original design work in China and other parts of Asia, and to better meet the growing demand in Japan, Simtek has opened a sales office in Nagoya, Japan. Jeremy Cowx, a seasoned veteran of the Japanese and Chinese/Asian markets, will serve as Simtek's Japan/APAC Sales Director.

"Simtek products and technologies align very well with the growth in the Automated Metering, Computer/Server, Industrial Control, Multi-Function Printer and Storage markets in the region," said Cowx. "I am very excited about joining the Simtek team and providing strong supporting services to our increasingly expanding APAC customer base."

"Traditionally we've had a strong sales effort in Japan," said Steve Hayes, vice president of sales for Simtek. "Now we're seeing an explosion of design activity throughout APAC that illustrates the continued growth of nvSRAM adoption."

The second sales initiative expands the role of Simtek GmbH, located in Dresden, Germany, to manage and coordinate all customer service and fulfillment in Europe for the entire Simtek product line. This expands Simtek GmbH's role beyond former ZMD products, providing European customers with expanded sales and customer service support and immediate regional response. Simtek recently signed Avnet-Memec as a key European distributor, another indication of projected Simtek growth originating from the European market.

"As we expand our Simtek GmbH team, we expect our European customers will continue the rapid adoption of our nvSRAM technology," said Bernd Junghans, Managing Director of Simtek GmbH. "Having European presence across all Simtek products and adding Avnet-Memec as a premier European distributor illustrates the importance Simtek GmbH will play into the company's overall growth plans. With a staff of 10 highly experienced employees, the Dresden operation is already prepared to support European customers in the most advanced areas of applications in communication, medical and industrial projects. This includes the capability of designing leading-edge products for the nonvolatile memory market."

About Simtek Corporation

Simtek Corporation designs and markets high-speed, re-programmable, nonvolatile semiconductor memory products, for use in a variety of systems including RAID servers, high performance workstations, GPS navigational systems, robotics, copiers and printers, and networking and broadcast equipment. Information on Simtek products can be obtained from its web site: www.simtek.com; email: [e-mail]. The company is headquartered in Colorado Springs, Colorado.