(((MINERCO NEWS))) JUNE 29, 2016-Minerco Secures Initial Placement for CB Squeeze(TM)
Opening Purchase Order Nearly Sells Out the Initial Production Run
HOUSTON, June 29, 2016 /PRNewswire/ -- Minerco, Inc. (OTC: MINE) announces an opening, initial purchase order for 2,500 units of CB Squeeze, by the The Herbal Collection(TM). This opening order represents approximately half of the upcoming pilot production run of 5,000 -- 8,000 units, depending on process size. The initial placement and purchase order from The HempLife Group, a Midwest based distributor and retailer specializing in cutting edge hemp based and all natural products, is expected to be available in retailers including Green Remedy, New Earth Hemp Solutions, Carolina Hemp Company and Hemp Dog Café.
CB Squeeze, packaged in a 1 oz. squeeze pack and enhanced with micellized (encapsulated for slow release) Cannabidiol (CBD) and natural herbal extracts, is scheduled for its pilot production run in the coming weeks. The higher than expected demand for CB Squeeze, even before online availability, is expected to require another production run as soon as the pilot production run is completed and passes quality control standards.
"CB Squeeze was designed for predominantly online sales, so this opening PO from a brick and mortar distributor is a tactical advantage that we plan to exploit further. The HempLife Group and their retail partners have also requested delivery of CB Shot and CB Tea as soon as possible. With this opening order, expected follow on orders and a $5.99 target retail price, we expect to ramp up very rapidly after this pilot run," said V. Scott Vanis, Minerco's Chairman and CEO. "The bio-availability studies are also forth coming on The Herbal Collection's micellization technology, and preliminary results are a higher bio availability than previously quoted."
About Minerco, Inc.
Minerco, Inc. (OTC:MINE) is an emerging growth company specializing in the food and beverage industry. Its portfolio includes Athena Brands, Inc., The Herbal Collection(TM) and Coffee Boost(TM). Athena Brands, Inc. is a specialty beverage company that develops, produces, markets and distributes a diversified collection of forward-thinking, enhanced and better-for-you consumer brands. The Athena Brands portfolio includes Avanzar Sales & Distribution, LLC, VitaminFIZZ(R), Vitamin Creamer(R) and Island Style(TM).
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About CB Squeeze
CB Squeeze contains the highest quality natural herbs combined with a propriety blend of micellized CBD in a squeeze pack ideal for the on-the-go consumer. CB Squeeze has 5 milligrams of micellized high grade CBD (the equivalent of over 25 milligrams of non-micellized CBD) sourced from CBD dominant hemp plants from an established "grass roots" supplier.
The proven micellization technology ensures the highest bio availability and absorption rates of the CBD to the consumer. This state of the art micellization technology combined with the widely accepted health benefits of CBD sourced from hemp, and the ability to sell CB Squeeze in all 50 states and online, is expected to strategically position Minerco's CB Squeeze within the category.
