I had a somewhat similar experience at a Whole Food's Market in Albuquerque. While there was an entire cold beverage display case devoted to Kombucha, various teas, and other "heath beverages" there was just a single flavor of Bucha Kombucha (raspberry) offered near the bottom of the display. I purchased a bottle to sample, and as others have stated it was certainly a pleasent tasting carbonated beverage, with a mild raspberry flavor. If I had not known that it was kombucha I would have believed that it was simply another of the seeming multitude of carbonated fruit flavored drinks currently available in every market these days. With a price tag of close to $3.50 I do have some concerns about how competitive it will be, not only with other kombucha offerings, but with the multitude of carbonated fruit drinks that it tastes so similar to.