NeoMedia Technologies, Inc (NEOM)

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DD Mindmatics Facts and Figures / Awards / Management

http://www.mindmatics.com/en/index.html?flash=1

Founded by Ingo Lippert and Christian Hinrichs in March 2000, MindMatics has a staff of over 130 employees, and offices in Munich, Cologne, London, Vienna and New York. Aside from the management, the principle investors behind MindMatics are:

- T-venture Mobile
- Nova Capital
- holtzbrinck networXs

As a full-service mobile agency, MindMatics is divided into four different departments:

* Messaging and Payment (e.g. Sending, Receiving and Billing for SMS, MMS and Voice)

* Applications (e.g. Content Manager, Campaign Manager, Couponing Manager)

* Content (e.g. Images, Games, Videos, Music)

* Marketing (e.g. Creation of Mobile Marketing Campaigns, Mobile CRM)
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According to “Forrester Research,” MindMatics is the European market leader in the field of continued dialogue: no other company is better at building applications that allow you to interact with your customers. We have received several awards for our creative work and technical competence.

MindMatics handled 3 of the top 10 mobile marketing campaigns in the UK in 2002
Leading UK advertising magazine “Campaign” selected 3 of MindMatics’ campaigns for the following creative works:
Wrigley’s Extra (130 million on pack campaign in co-operation with MTV)
Müller Love (Cross media campaign for Valentine’s day)
Hasbro (The World’s First MMS Campaign)

Horizont New Media Award 2003 for the best Mobile Marketing campaign 2002
This award was received for our innovative Mobile Couponing solution that first went live in s.Oliver stores. MindMatics can send unique, and fully traceable, mobile coupons to customers’ mobile phones. These coupons can then be read, and redeemed by a special system called the M-Scanner, at the point of sale. The M-Scanner prints off a coupon that can then be scanned through the partner’s EPOS system. This concept found great acceptance and response among the customer’s dynamic, young target group. You can find more information in our showroom. .

Horizont New Media Award 2002 for the best Mobile Marketing campaign 2001
This award was received for our campaign called “4gewinnt” – developed in conjunction with Coca-Cola and the theme park, Warner Bros Movie World. MindMatics received the New Media Award for “Mobile,” announced by Horizont, T-Online and Interactive Media. The campaign featured accurate regional targeting, an intense sales promotion, and an enticing viral effect. With a response rate of 12% the campaign proved to be a great success.

German Multimedia Award 2001
MindMatics received this award for our opt-in marketing community that can be viewed at www.RedAlertz.co.uk. Members provide a full range of sociodemographic data and a detailed breakdown of their hobbies and interests. Each member opts-in to receive SMS or email advertisements. Advertisers can directly select and contact their desired audience through the Red Alertz database.

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Board of directors:


Ingo Lippert: Chief Executive Officer
Ingo Lippert founded MindMatics AG in March 2000 together with Christian Hinrichs. As CEO he is responsible for the overall business strategy and operations as well as product development and PR.

Prior to founding MindMatics, Ingo worked as Project Manager for management consulting company Roland Berger & Partner, gaining more than 5 years experience in planning and executing E- and M-Commerce strategies for leading players in the telecommunication and retail sectors. Ingo holds an MSc in Industrial Engineering from University of Darmstadt and an MBA from University of Florida, USA, and Hong Kong University of Science & Technology.



Christian Hinrichs: Chief Financial Officer
Christian Hinrichs is responsible for Finance, Accounting, Controlling and Investor Relations at MindMatics. Christian previously worked as Project Manager for management consulting company Roland Berger & Partner and headed up several telecommunication and e-commerce projects. Additionally he has a wealth of experience in the banking sector with companies such as Commerzbank, Dresdner Bank and Delbrück&Co, Privatbankiers.

Christian holds a Masters Degree in Business from Georg-August University, Göttingen


Armin Barbalata: Chief Technical Officer
Armin Barbalata is one of the leading software developers in the field of Wireless Communication Technology in Germany and is responsible for all technical development at MindMatics.

Before joining MindMatics, Armin led the WAP & Internet Services team at VIAG Interkom (now O2). Armin also worked as Project Manager, Information Systems & Technology, for Bertelsmann Music Group.

Armin holds a Master of Science degree in Computer Science from Friedrich-Alexander University, Erlangen and Denver University, USA



Oliver Beckmann: Chief Marketing & Sales
Oliver Beckmann is responsible for Marketing, Sales and Creation at MindMatics. Prior to joining MindMatics Oliver worked as a Project Manager for management consulting company Roland Berger & Partner and managed several national and international projects within the Telecom and Internet industries.

Oliver holds a Masters Degree in Business from University of Münster and has studied at University of California, USA



Hans Henkes: General Manager, MindMatics LLC
Hans joined MindMatics in September 2004 and opened the company’s New York office in January 2005. As General Manager of the North American operations, Hans is responsible for the company's management, operation and business strategy as well as launching the company’s full range of mobile services.

With over 10 years of international management experience, Hans has built and led businesses in the mobile communications and software industries in the United States and Europe. Hans is fluent in English and German and holds a degree from Cornell University.



Extended Management Team (Germany)
Dr. Paul Hettl: Director Technology
Harald Munte: Director Sales
Steffen Ruppert: Director Business Development


Extended Management Team (US)
Monte Burris: Vice President Sales North America

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