DNA Brands Inc (DNAX)

[Ed the Trader]

"I think you need to relax. Adrian is going by his timetable not yours, not mine. This market on pinks might run in nanoseconds but really. Your tolerance is rapidly getting to thin? To thin about what? Really you make it almost seem like he's been around a long time. I almost didn't read your post it's extremely long. I'm sure he's working on things to make all of us happy and will PR them as they happen. I think we shouldn't over analyze this. He's doing things in steps to bring us back. Good day to you. DNAX."

That post from June 3rd represented my detailed, fair and accurate assessment of DNAX on that day. At the time, I was weighing my options between selling and holding.

Now, because of the steps which Adrian has taken in the last three weeks, I strongly advocate holding, and buying if one is not already holding.

The facts are that most of my objections on the 3rd still exist today. Read them carefully one by one, and if you are honest with yourself, you will agree.

However, with the PRs that have released in the last 3 weeks, Adrian has bought himself some time with regard to stockholder patience.

The statement that he has no plans for a reverse split means that a stockholder can have a bit more confidence in holding while Adrian completes the outstanding tasks required to reboot the company.

The fact that acknowledged the need for an effective marketing plan as a priority, and the need to hire a good marketing firm for that purpose is a HUGE deal. One of the prime reasons DNA failed in 2014 was product well distributed in retail stores with no advertising.

So, we appear to have a new CEO with an excellent understanding of how to successfully reboot the business while protecting shareholders, and now that he has shown us those things, it becomes easy and prudent to be more patient for good things.

However, I do have to counterpoint that statement with the reality that all we have seen so far is talk. We need to see concrete, verifiable progress, and so far, that is still lacking.

I am currently quite bullish on DNAX at this time tbough. I hope Adrian delivers on what has been offered as being possible.