Another-misleading Press-Release: "Revenue increase of 649.8%." The-facts-are:
Zalemark dumped inventory to get those sales.
Yes, the sales increased in the second quarter of 2015 from almost nothing; $18,923.08 to $142,375.80.
But the cost of goods for those sales was pretty much what they sold it for.
The merchandise cost for those sales amounted to $137,120.95...which Zalemark then sold for $142,375.80.
And the Total Assets on that same 2nd quarter 2015 financial statement DECLINED by close to $9,000,000.
Also, the net income declined by 97.73%. So just posting a misleading headline gets you to believe something positive is going on. It's blatant deception.
But what is even more relevant is the third quarter 2015 financials.
Assets declined by over $3,000,000.00.
Income DECREASED by over 800%.
The cost of the merchandise sold (cost of goods) was more than what they sold the merchandise for. So whatever they sold, they sold it at a loss.
The reason the desperate longs post this press release touting the 649.8% increase is that they are trying to put a positive spin on a company that has over $8,000,000 in NEGATIVE retained earnings. And those negative retained earnings have to increase as Zalemark still has not delivered any Crayola or M&M product.
Do your own DD. Read and understand the financial statements and ask questions.
The desperate underwater longs, along with Steven Zale continue to try and escalate the PPS with wishful thinking and B.S. press releases. I just wish that Zalemark would have put the effort into promoting the jewelry and not the stock. It's to late now. Overwhelmed and over burdened with strangling debt.
So the next time you see the 649.8% increase press release, hopefully now you will understand why they keep posting it.
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