NewAge Inc (fka NBEVQ) (NBEVQ)

[Roland Rick Perry]

"Bucha Generation"

Bucha could have a lot of marketing fun challenging the current leader GT, like Pepsi did which was against all odds at the time.

The celebrity-laden, youth-oriented “Pepsi Generation” advertising blitz was paired with the Pepsi Challenge, which featured people doing a blind taste test of Pepsi and Coke — and usually choosing Pepsi as tastier. Together, the campaigns helped bolster the company’s market share.

“After 87 years of going at it eyeball to eyeball, the other guy just blinked,” Mr. Enrico said in a full-page advertisement in American newspapers.

Will Bucha make GT blink? Only time will tell !

Let the games begin.

http://www.nytimes.com/2016/06/03/business/roger-enrico-pepsico-obituary.html

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"...from a demand risk standpoint, with Bucha, we have great category growth… and relatively weak competition. There is a great built-in source of revenue to draw from with one competitor that is $400 million in revenue. We just want our fair share of this – which frankly we define as all of it."

"Well, I am happy to report that we have three sources of competitive advantage: We have a preferred flavor with búcha. In recent independent quantitative research, búcha was ranked as superior in taste vs. competition, with a top two box score, preferred or strongly preferred of 76%, or 43% above competition."

"Why such a significant difference and preference of Bucha? Well, I personally believe most of the Kombucha competitors have an acquired taste. It is quite acidic and vinegary in finish, which frankly is appealing to a subset of consumers. What the research tells us though, is that consumers prefer the mainstream appealing flavor and balance of búcha. It still has the fermented tea notes and kombucha brewed flavor, but because of our proprietary production process – unique in the industry, we end up with an elegant, complex, refreshing, and clean, really beautiful product."

Brent Willis April Conference call.

http://seekingalpha.com/article/3963947-american-brewing-companys-abrw-ceo-brent-willis-q4-2015-results-earnings-call-transcript?part=single